Our Story
Our story began in Salt Lake City Utah, the Summer of 1998.
I had been a buyer for a large department store and later an executive for Estee Lauder Cosmetics in New York. As I found myself traveling and away from my family, I knew it was time for a lifestyle change, wanting more family time.
In 1998, we opened The Perfect Dress in Salt Lake City, Utah. In time, we realized we wanted a more personal experience with our brides and opened our smaller shop in the heart of Holladay, where we could now cater to just our brides.
Our shop is perfect for the bride searching for a curated collection of designers and hand picked gowns, where many are exclusive to our shop. We are committed to, and believe that finding your gown should be a fun and memorable experience. The Perfect Dress buys gowns from all over the United States, Spain, Italy, Romania, Australia, and Canada to name a few. We seek out designers who take great care in the details of their gowns. We have the dresses that brides are searching for, but cannot seem to find. Our gowns are timeless, modern, and fashion forward.
When designing our own collection of gowns, we spend months putting ideas on paper, sketching and sourcing delicate fabrics brides will love to wear. We work with experienced Design Houses that understand our vision and help us bring to our brides the magic of our own designs that make us The Perfect Dress. With thirteen of the most talented seamstresses in Utah they will make sure your gown is customized perfectly for you.
Our gowns range in price from $1000 to $3200 with most falling between $1200 to $2000. Our sample sale rack of designer discontinued and gently shop-worn gowns are clearance priced from $300 to $900.
We look forward to putting our 23 years of experience in helping you find the most important dress you will ever buy.
Cannot wait to meet you and hear about your love story.
Talk Soon, xo
Our Brides Love Us
I had the best experience at The Perfect Dress, it couldn’t have been better!! … [They were] so supportive and encouraging with every dress I tried on! … also very knowledgeable of all the dress styles and the way the seamstress would tailor the dress to be perfect for me and my needs. They have the best selection of dresses. They have so many different beautiful options! They also have a sale rack that has some really great options, which is where I ended up getting mine for over 50% off!! I would definitely recommend The Perfect Dress to anyone!!”
Pyper S.
“From the moment I walked in to the moment I left I had the most wonderful experience, the shop was so beautiful and intimate and so many dresses to choose from … [They were] so knowledgeable and gave me some tips and ideas I will definitely be using for my wedding, I couldn’t say more about this place!! I will definitely recommend this place to any bride!”
Megan B.
“My experience here was so amazing!! [The stylist] was so wonderful to work with, so patient and intuitive! Found my perfect dress at the perfect price for me. They were my first stop and I went to several others but circled right back as they had the service and dress I was looking for. Thank you again for making my experience an unforgettable one. Much love.“
Lizzy J.
“I had the best experience dress shopping here and at their sister company, The Brides Shop. … my stylist for my appointment at The Brides Shop … went out of her way to assist me at The Perfect Dress too! She pulled so many amazing dresses that ended up being some of my top choices and the dress I chose! I cannot recommend this bridal shop enough!”
Madi R